For selling products, especially online, one thing is very imporant. Listening to your clients. If you listen to your clients and know exactly what they want, you can target your ecommerce website to their needs and sell more products.

A great way to do this is by using a blog inside your Magento ecommerce store.  Magento offers plugins that allows you to integrate a WordPress blog inside your store very easily. By doing this you can offer customers a place where they can review your products, give feedback and begin to build a community from your ecommerce store. Ofcourse blogging is also a great way to promote your products aswell as letting your clients know how to use certain products, with how-to’s, tutorials and reviews being the main areas.

Lazzymonks Blog Extension for Magento does this for you. All you need to do is follow a few simple steps which may be found here:

http://chasesagum.com/setup-a-blog-inside-your-magento-store